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News dated 28.04.2014:

EndoCOMPACT receives the prestigious Red Dot Award: Product Design 2014

EndoCOMPACT has been awarded the most prestigious international design prize in the category life sciences, the Red Dot Award. XION talked with one of the jurors about which product features contribute to excellence in life science products.

Nils Toft has been evaluating products with a life science focus as a Red Dot juror since 2006. “We have seen a massive change in the quality and quantity of life science products with a general shift towards good design,” he explains. “With so much good design on the market, it is even more difficult to impress the jurors today.” This year, the Red Dot Award experts evaluated 4,815 entries.

Rising usability demands raise life science design standards

“My personal hypothesis,” Nils Toft adds, “is that the FDA demand for usability has increased and this has influenced how well-designed life science products have become. Imagine a critical situation at a hospital, and the nurse has to go read the manual first. […] The rising usability falls in line with another interesting trend, namely merging digital and mechanical technologies to create intelligent machinery.”

Merging technologies to create ‘intelligent machinery’

One of XION’s strengths is the close interdisciplinary cooperation between its precision mechanics, optics, electronics, software and network specialists. Our goal is to develop medical equipment in which these diverse technologies merge seamlessly, creating an intuitive user interface.

Close cooperation with medical staff to ensure high usability

XION closely cooperates with major clinics to understand the normal work routines of doctors and nurses: how do they move patients and equipment about, what kind of documentation and reports do they need, when are they using one or two hands, gloves and sterile equipment …

A well-designed life science product is made “by people for people”

The Red Dot jury looks at “how innovative and important the design is for the product as a whole,” Nils Toft explains. “Is clever design part of the overall idea, not just an ex-post addition to make it look nice.” Today, a well-designed life science product is a piece of intelligent machinery with a strong focus on usability, created “by people, for people”, as he puts it.